BBB | Ethical Athlete Scholarship
A scholarship created to encourage ethics for the new generation.
Logo Design
Brand Design
The Ethical Athlete Scholarship as created in an effort to reach out to a younger target audience that we felt we were missing in the past.
Throughout the years, the logo used to consist of icons of a man and woman running side beside. When recreating the logo in 2020, we decided to use a gender neutral icon to make the logo a little simpler and make it more inclusive. To fit within Better Business Bureau guidelines we couldn't do anything too crazy, but I did add a little slant to the text and some lines coming off of the letter A so signify movement and give it more of an athletic feel. For promotional purposes, we created social media and flyer imagery as well as a video to highlight on our website.
